Why? Because your physical products in their life is a constant reminder of the tribe and identify they have inside your sphere of influence.
There's a reason the best info marketers on the planet want their tribe to have t-shirts, stickers, journals, pens, books and anything else they can think of laying all around their house.
Pretty cool right? It actually gets even better...
Your physical products are actually a very low cost "tripwire" purchase that magnetically attracts your ideal customers for your higher ticket coaching and info products.
Have you ever worn or seen someone wearing a t-shirt that broadcasted who they were to the world?
Think of t-shirts that say "Jesus and Coffee" or mugs that say "World's Greatest Real Estate Agent".
It seems like just a saying on a shirt or mug, but it's much more than that... it's a billboard that tells the world who they are and what they stand for.
If you coach real estate agents, a simple physical product can be highly scalable acquisition vehicle to attract a ton of your ideal clients.
Bottom line is... the eCommerce market is growing faster than almost any other market in the world.
If you want to grow your influence and reach more people in your market, then bolting on an eCommerce business onto your existing expert business is the greatest opportunity right now.